Six years of learning how laundries work, who their customers are and how each area orders. We build a laundry’s whole presence from scratch, from the brand and website to Google, social media and ads, and we follow every enquiry through to the order.
6 Years of Laundry Marketing
3 Emirates
“More customers” isn’t a strategy. These four move a laundry’s monthly numbers, and each one is found a different way.
Large families and villas with high weekly volume. Found through search and communities, with messaging around collection and volume.
Lower value per order, but predictable and repeatable. Won through speed, reliable service and consistent follow-up.
Curtains, carpets, sofas and mattresses. Seasonal, high margin, and found through searches separate from everyday laundry.
One signed agreement worth months of retail orders. The campaign starts the conversation and creates a path to the contract.
Several branches? Two branches bidding on the same keyword in the same community compete with each other and pay more for it. We map each branch to the areas it can serve before a single ad is written.
Each channel has one job, and every one is judged on orders, not clicks.
We start with how your laundry runs: your branches and vans, the communities they cover, your prices and turnaround times. We look at which customers and services earn the most, from weekly regulars to curtains and carpets, and how quickly calls and WhatsApp messages are answered now. That shows where orders are being lost today.
We decide which customers to win first, such as big-basket households, weekly regulars, home-care jobs or building contracts, and give each its own message. We set the spend from what a customer brings you over time, not from a round monthly figure. We also check your service area against the communities our current laundry clients serve, and tell you if they overlap.
The brand comes first, designed for the street: logo, vans, bags, uniforms, price lists and signage. Then the website, which answers price, area and turnaround on one screen and hands customers to WhatsApp. Each branch gets its own Google Business Profile, and your team gets a WhatsApp setup with saved replies, so answers go out fast.
Five to six weeks in, depending on approvals, Google Ads and Meta go live together, aimed only at the communities your vans can reach. Leads from Meta forms get a first call from our executive, and the real ones go straight to your staff. Your part is speed: answer every call and message quickly, because the first laundry to reply usually wins the order.
Every lead is followed to an order: we check with you and your store staff which enquiries ordered, and upload those orders back to Google and Meta. The platforms learn to find customers who actually order, and spend shifts with the season. First-time customers get a reason to order again. Each month you get a review with honest numbers.
For Meta lead forms, our executive calls each new lead first, qualifies them quickly, then hands them over to your staff.
We follow up with you and your store staff: were these the right enquiries, and did they turn into orders?
Converted leads are uploaded back to Google and Meta, so the campaigns learn to find customers who actually order.
click-through rate
click-through rate
Uniform
Inside Operation
Logo
Plastic Design
Plastic Design
Get clear answers to some of the most common questions about working with TNC and starting your next digital project.
