We’ve run an online school’s Meta ads since November 2024, and made content for its social media. With your team, we’ll track which enquiries go on to enrol.
An adult picking an evening course and a family choosing a school for the year are different sales. Each comes through a different ad or search, with different questions.
A course or certificate for a new job or a promotion, studied around work. They compare fees, schedules and what the certificate is worth.
One-to-one or small-group classes in language, maths or exam subjects. Booked after a trial lesson, and the first weeks decide whether they stay.
Online training bought for a whole team. A longer sale with HR or a manager, judged on completion and what staff can do afterwards.
A year of fees and a big decision for the family. Parents want to meet teachers, see a class and know how exams and certificates work before they enrol.
An exam course, a certificate, tutoring or full-time places: you choose, and the ads ask for exactly what you need.
The form asks the course or level and when they'd like to start, so your team spends its time on real enrolments.
Ads, forms and replies are ready weeks before a course or term starts, with time for any approvals, so you're in front of learners while they decide.
Two providers, one audience? Before we take on an online course provider or school, we compare its courses and learners with any education client we already work with, and say so if they overlap.
We start with your courses and levels, your intakes and fees, and the learners you want more of, whether adults, parents or companies. We also see what happens after someone asks: how fast they hear back, and whether they're offered a first lesson or a call. That shows where interest fades before enrolment.
We choose which courses to advertise first and plan back from each intake, leaving time for any approvals. Each kind of learner gets its own message, because a professional certificate and a school place for the year are different decisions. We also compare your courses and learners with any education client we already work with, and say so if they overlap.
If you hold a KHDA licence or permit, the ads, posts and website changes are prepared early, so KHDA can approve them before they run. The enquiry form asks the course or level and when the learner would like to start. Saved replies offer a first lesson or a call, and the enquiry sheet stays in your own account.
Campaigns go live weeks before the intake, and every enquiry is logged with the ad that brought it. Early enquiries are checked with your team, and ads that bring people who aren't ready are reworked or paused. From there, your team's speed counts: a learner in another time zone who hears back tomorrow may have enrolled elsewhere tonight.
Each week your team marks which enquiries booked a first lesson or call and which enrolled. Meta and Google learn only that an enquiry enrolled, never anything about the student. We help you follow up after first lessons, and learners who finish one course are offered the next. Each month's numbers shape the plan for the next intake.
Saved replies with the next start date, the fees and what happens next, so your team answers fast, even in the evening, without rewriting the same answers each time.
Which enquiries booked a first lesson or call, which enrolled, and why the rest didn't, so you can improve campaigns and follow-up and reduce wasted spend over time.
Enquiries your team marks as enrolled go back to the ad platforms as an enrolment against the original enquiry, never a student's name, age, level or grades.
Sep 2026 · Admissions and class enquiries · Client name confidential
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