Since December 2024, our ads have started 1,424 WhatsApp conversations for three UAE accounting firms. We build each campaign around one service and the deadline behind it, then check with your team which enquiries became clients.
1,424 WhatsApp enquiries
121 enquiries in 12 weeks
22 months with one client
AED 23 average cost per enquiry
We work on the whole chain. The cheapest growth usually comes after the first message: a faster reply, a clearer fee, a follow-up that turns a one-off job into a monthly client.
One-off compliance jobs open the door. Retainers pay the bills. Each arrives through a different ad, at a different time of year.
New companies that need VAT or corporate tax registration. A small first fee and a clear deadline make it the easiest ad to run: two VAT registration campaigns brought one firm 868 enquiries.
Corporate tax returns are due nine months after the financial year ends, which is 30 September for December year-ends. VAT returns follow every quarter or month. Campaigns run hardest in the weeks before.
Bookkeeping and accounting on a retainer: worth far more than a one-off job, and won on response speed, trust and follow-up after the first piece of work that builds lasting client relationships.
E-invoicing becomes mandatory
on 1 January 2027 for businesses with revenue of
AED 50 million or more, and on 1 July 2027 for businesses below that. A dated
reason for owners to call an accountant this year.
Owners rarely look for an accountant until a deadline makes them: a new company to register, a tax return due, e-invoicing on the way.
Your ads sell the services and client sizes you choose, so enquiries match what you do best.
VAT, corporate tax and e-invoicing campaigns go live before the rush, not during it.
Every ad says who it's for, so your budget isn't spent on CVs.
Two firms, one audience? Before we take on an accounting client, we compare its lane with the firms we already work with, and say so if they overlap.
Meta ads start the conversations. Search and the website make the firm easy to
check before an owner chooses.
For owners already searching for “VAT registration Dubai”, “corporate tax return” or “bookkeeping services”, with a landing page for each service. Judged on consultations booked, not clicks.
Service pages for VAT, corporate tax, bookkeeping and e-invoicing, a Google Business Profile with genuine reviews, and answers to deadline questions owners search before calling. SEO takes months and lowers your cost per enquiry.
Campaigns go live once your offer, reply scripts and lead sheet are ready.
We talk to a partner and the person who answers your WhatsApp before we suggest a single ad. We go through your services and fees, the clients you want more of, the work you'd rather not take, and how enquiries are answered now. You come away with an honest view of where your firm loses enquiries today.
We decide what to advertise first, and when. We start with services that have a deadline and a clear fee, and check your lane against the firms we already work with. Then we set out the year's deadlines: VAT returns, corporate tax and e-invoicing. You get the plan in writing and agree what we'll lead with before anything is built.
Before anything goes live, we build everything an enquiry will touch. Each ad sells one service and says who it's for, so job seekers scroll past. Saved WhatsApp replies ask about the business, the service and the deadline, and a lead sheet ties every chat to its ad. You approve every ad and reply, and choose who on your team keeps the sheet updated.
Campaigns go live, and every chat is logged with the ad and service it came from. In the first weeks we check with your team what each ad brings in, and change or stop any that bring the wrong people. You see the lead sheet from day one. Your part is to reply fast, with a fee and a next step: owners usually choose the firm that answers first.
Every week we check with your team which chats became consultations and clients, and feed those results back to Meta so it finds more owners like them. We do more of what brings clients, plan new campaigns ahead of each deadline, and follow up so one-off jobs become monthly clients. Every month you get a review with honest numbers and what changes next.
Saved replies ask what the business does, which service it needs and by when. Job seekers and out-of-scope requests are filtered out before they reach your partners.
Which chats were real business owners, which booked a consultation, which became clients, and why the rest didn't move forward, convert, or respond to follow-up messages.
Chats your team labels as leads go back to Meta, so it finds more owners like them and keeps improving campaign performance over time.
Spt 2026 – Oct 2026 · VAT and corporate tax · Client name confidential
average per enquiry
A VAT registration campaign brought 101 enquiries. Corporate tax registration and return campaigns followed.
15 Jul – 6 Oct 2026 · Corporate tax · Client name confidential
labelled as qulified by team
A newer account built around corporate tax. Its September return campaign, timed to the 30 September deadline, brought 41 enquiries.
The firm came to us for VAT registration clients in December 2024. A campaign in its first month brought 433 WhatsApp enquiries.
Since then we’ve added corporate tax registration and return campaigns. Twentytwo months on, the account has started 1,292 conversations.
To be supplied by the partner and approved for anonymous use
Get clear answers to some of the most common questions.
Websites and service pages that win the consultation.
